If you’re looking for a B2B sales intelligence platform, ZoomInfo is one of the popular options available. It helps businesses find contacts, research companies, generate leads, and improve their sales and marketing efforts.
But is ZoomInfo worth using?
In this ZoomInfo review, we’ll look at its features, pricing, pros, cons, customer reviews, and overall value.
Quick verdict: ZoomInfo is a powerful platform for B2B sales and marketing teams, but its pricing may be high for smaller businesses.
What Is ZoomInfo?
ZoomInfo is a B2B sales and marketing intelligence platform. It provides company and contact information along with tools for lead generation, prospecting, buyer intent, data enrichment, and sales automation.
The platform is mainly designed to help businesses find potential customers and connect with the right decision-makers.
How Does ZoomInfo Work?
ZoomInfo helps sales and marketing teams find and organize potential customers.
You can use it to:
-
- Search for companies and contacts.
- Find decision-makers.
- Build targeted prospect lists.
- Find potential buying signals.
- Enrich customer data.
- Support sales and marketing campaigns.
This can save time compared with researching every prospect manually.
ZoomInfo Features
1. Contact and Company Database
ZoomInfo provides information about businesses and professionals. Users can search for companies and contacts using different filters such as industry, location, company size, job title, and revenue.
2. Lead Generation
The platform helps businesses find potential leads that match their target customer profile. This can make it easier for sales teams to build prospect lists.
3. Buyer Intent Data
ZoomInfo provides buyer intent information that can help businesses identify companies showing interest in certain products or services.
This can help sales teams decide which prospects to contact first.
4. Website Visitor Tracking
ZoomInfo can provide information about companies visiting a business website. This can give sales teams another way to identify potential customers.
5. Sales Automation
ZoomInfo includes tools that can help automate parts of the sales process and reduce repetitive tasks.
6. ZoomInfo Copilot
ZoomInfo Copilot uses AI to help sales teams identify prospects and decide which actions to take next.
7. CRM Enrichment
ZoomInfo can help businesses update and improve information stored in their CRM. This can be useful when contact or company information becomes outdated.
8. Integrations
ZoomInfo can connect with various CRM, sales, and marketing tools, allowing businesses to use its data within their existing workflows.
ZoomInfo Pricing
ZoomInfo does not have one fixed price for everyone. Pricing can depend on factors such as the features selected, number of users, and business requirements.
You generally need to contact ZoomInfo for pricing information.
Is ZoomInfo Expensive?
ZoomInfo can be expensive compared with simpler lead-generation tools.
For larger companies with dedicated sales teams, the cost may be easier to justify if the platform helps generate more leads and sales.
Smaller businesses should compare the cost with their actual sales and lead-generation needs before purchasing.
ZoomInfo Reviews: What Are Customers Saying?
Customer reviews of ZoomInfo are mixed but generally positive.
Many users like the large database, useful search filters, company information, and prospecting tools.
Some users, however, feel that the platform is expensive. Others mention that data accuracy can vary and that the platform may take some time to learn.
Overall, ZoomInfo can be useful for businesses that need detailed B2B sales data and prospecting tools.
ZoomInfo Pros and Cons
Pros
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- Large B2B database
- Detailed company and contact information
- Advanced search options
- Buyer intent data
- Lead generation tools
- CRM enrichment
- Sales automation
- AI features
- Useful integrations
Cons
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- Can be expensive
- Pricing is not straightforward
- Data accuracy can vary
- May take time to learn
- Some features may be unnecessary for small businesses
Who Is ZoomInfo Best For?
ZoomInfo is mainly suitable for businesses with active B2B sales and marketing teams.
It can be a good choice for:
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- B2B sales teams
- Marketing teams
- Enterprise businesses
- Revenue operations teams
- Account-based marketing teams
Businesses that regularly need new prospects and detailed company information may get the most value from the platform.
Who May Want to Avoid ZoomInfo?
ZoomInfo may not be the best choice for freelancers, very small businesses, or companies with limited prospecting needs.
If you only need basic contact information occasionally, a simpler and cheaper tool may be enough.
ZoomInfo vs. Other Sales Tools
ZoomInfo competes with several sales intelligence and lead-generation platforms.
When comparing ZoomInfo with other tools, consider:
| Factor | What to Check |
|---|---|
| Data Quality | Is the contact information accurate? |
| Database | Does it cover your target market? |
| Features | Does it have the tools you need? |
| Integrations | Does it work with your CRM? |
| Pricing | Does it fit your budget? |
| Ease of Use | Is it easy for your team to use? |
The best option depends on your business size, budget, and sales requirements.
Is ZoomInfo Safe and Legit?
ZoomInfo is an established B2B sales intelligence company used by businesses for sales, marketing, recruiting, and lead generation.
However, businesses should review its current privacy and data policies and make sure their use of contact information follows applicable laws.
Is ZoomInfo Worth It?
ZoomInfo can be worth it if your business depends heavily on B2B prospecting and sales.
Its database, lead-generation tools, buyer intent information, CRM enrichment, and automation features can help sales teams work more efficiently.
However, the cost may be difficult to justify for smaller businesses.
Final Verdict: Should You Use ZoomInfo?
ZoomInfo is a powerful B2B sales intelligence platform with tools for finding contacts, generating leads, researching companies, and improving sales workflows.
Its main advantages are its large database, advanced search options, buyer intent data, and sales tools.
The main drawback is its potentially high cost.
Our verdict: ZoomInfo is a good option for established B2B sales and marketing teams. Smaller businesses should compare its cost and features with other sales tools before making a decision.
ZoomInfo Review FAQs
Is ZoomInfo worth the money?
ZoomInfo can be worth the money for businesses that regularly use B2B data and sales intelligence. Smaller businesses may prefer a cheaper alternative.
Is ZoomInfo a CRM?
No. ZoomInfo is mainly a B2B sales intelligence platform, but it can connect with CRM systems.
Does ZoomInfo have a free trial?
Trial availability can depend on the product and current offer. It’s best to check the available options before signing up.
Why is ZoomInfo expensive?
ZoomInfo offers a large B2B database along with sales intelligence, lead generation, automation, and other features, which can make it more expensive than basic prospecting tools.
Is ZoomInfo good for small businesses?
It can be useful for small businesses with strong B2B sales needs, but the price may make other tools a better choice.
What is ZoomInfo mainly used for?
ZoomInfo is mainly used for finding business contacts, generating leads, researching companies, identifying buying signals, and supporting sales and marketing activities.
